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Global competition spawned the formation of the concept of "marketing network" (marketing network). Marketing network companies at home and abroad to find a "strategic partner" or "ally", and combine them to get a broader, more effective regional market, a development strategy. Establishment of marketing network, a company launched in markets around the world at the same time in the same new products may, therefore, also reduces the limitations due to various reasons, so that the delay in time to enter the markets of other countries and regions and lead to imitation by stealing market risk,improve the overall level of service of radio and television.
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